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Privacy Policy

Privacy Policy

WEBSITE PRIVACY POLICY

This Privacy Policy is designed to help you understand how Flow-Rite Controls, Ltd. and its affiliates (“we”, “us” or “our”), collects, uses and shares personal information collected through this website. We value your privacy, and we will not share your personal information with third parties except as described in this Privacy Policy without your consent.

BY USING THIS WEBSITE, YOU AGREE TO BE BOUND BY THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH ANY OF THE TERMS OF THE PRIVACY POLICY, PLEASE DO NOT USE THIS WEBSITE OR PROVIDE US WITH YOUR INFORMATION.

Click the link below to navigate to the applicable section of our privacy policy:

What this Privacy Policy Covers

This Privacy Policy applies to our collection, use and sharing of your personal information (a) when you visit our website and its related sites (collectively, the “Site”), (b) receive our communications or participate in our online or offline activities or events, or (c) that we obtain from third parties such as resellers, database vendors, content publishers and suppliers.

This Privacy Policy applies only to information gathered on and through the Site and does not apply to any other information or websites not owned or operated by us or information collected by us by other means.

Personal Information We Collect

Information You Give Us. Personal information you may provide through the Site or otherwise communicate to us includes:

  • Contact information. We collect information about you when you provide contact information to us via email, mail, or through the Site, including as a result of creating an account, or making a payment to us. This information may include your first and last name, email address, mailing address, phone number, and credit card information.
  • Feedback and correspondence. We may collect information about you when you request information, respond to surveys, or otherwise correspond with us.
  • Other information. We may collect other information from you that is not specifically listed here. We may use such information in accordance with this Privacy Policy.

Information We Get from Others. We may obtain additional information about you from third party sources, such as service providers, vendors, social media sites, and advertising agencies to provide you with more relevant information about our products and services.

Information Automatically Collected. Our servers and third party service providers may automatically record certain information about how you use the Site, such as your Internet Protocol (IP) address, device and browser type, operating system, DNS, the pages or features of the Site that you browsed and the time spent on those pages or features, the frequency with which you use the Site, the links that you click on or use, and other statistics. We collect this information in server logs and by using cookies and similar tracking technologies. See our Cookie Policy, below, for more information.

Statistical Analyses. We use Google Analytics to help us gather statistical information about the visitors to our Site and how they use the Site on an anonymous, aggregate basis. However, we will not associate this data with your personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law. We may use this information to gain a better understanding of the users of our Site, to improve our Site, and to improve our products and services. Depending on the type of browser and device that you use, you may have the ability to control the type of information that Google Analytics use. To understand how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners/. We reserve the right to license or sell aggregate, de-identified information about the visitors to our Site, but this information will not contain your personal information or otherwise be individually identifiable.

How We Use Your Personal Information

We use your personal information for the following purposes and as otherwise described to you in this Privacy Policy or at the time of collection:

To Provide the Site and Communicate with You. We use your personal information:

  • to provide, maintain and improve the Site;
  • to better understand your needs and interests, and personalize your experience with the Site;
  • to register you for events and contests;
  • to respond to your requests, questions, comments, and feedback; and
  • to perform website analytics and database management services.

To Send You Marketing Communications. We may send you newsletters, promotions or other marketing communications, but you may opt out of receiving them as described in the Your Choices section below.

To Create and Maintain Your Account. In order to utilize the services provided through the Site, you may create an account using certain personal information, including your name, email address, and phone number. You have choices about the information included in your account profile. You do not have to provide additional information on your profile; however, additional profile information may help you get more from our services. It is your choice whether to include sensitive information on your profile. Please do not post or add personal data to your profile that you would not want to be publicly available.

To Advertise to You. We may use your personal information to manage and serve ads in the Site or on third party sites and to tailor ads to your interests and browsing history. In addition to the cookies utilized by us on this Site, we may allow trusted third parties to place advertisements for our products and services on sites and applications operated by others. These third parties may use cookies and web beacons to measure the effectiveness of our ads and to determine the display of content and advertising to you based on your interests both on our Site and other sites and applications that you may visit (see our Cookie Policy below). To support this interest-based advertising solution, we and the companies we have contracted with may use anonymous information about your visits to our and other websites and applications. The information collected and used by this process is always anonymous and does not enable any third party to identify you individually. You can learn more about interest-based advertising and opt out of such advertising from certain companies at aboutads.info.

For Compliance, Fraud Prevention and Safety. We may use your personal information as we believe appropriate to: (a) investigate or prevent violation of the law or your agreements with us; (b) protect our, your or others’ rights, privacy, safety or property (including by prosecuting and defending legal claims); (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity; (d) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; and (e) where permitted by law in connection with a legal investigation. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our site for illegal reasons.

With Your Consent. In some cases, we may ask for your consent to collect, use or share your personal information.

How We Share your Personal Information

We may use third parties to help us design and operate the Site, provide services to support the Site, process your information, and provide promotional and marketing activities on our behalf. For example, we may hire a company to run certain website applications, help us analyze our data, process your credit card information, or send information on our behalf about products and services and events in which you may be interested. Unless otherwise indicated at the time we collect your information, if we allow third parties to access the personal information we collect, we will have contractual provisions or other appropriate protections in place to ensure such access is for limited purposes and in compliance with this Privacy Policy.

We do not share your personal information with third parties without your consent, except in the following circumstances:

Our Related and Affiliated Organizations. We may share your personal information with our affiliates and related organizations for use consistent with this Privacy Policy.

Service Providers and Business Partners. We may share your personal information with third party companies and individuals as needed for them to provide us with services that help us with our business activities and to promote our services to you, as well as those who offer a service to you jointly with us. A list of our current service providers and business partners is available upon request.

Security, Compliance, Fraud Prevention, Safety; Compliance with Law. We may disclose your personal information as we believe appropriate to government or law enforcement officials or private parties for the purposes described above under the following sections: For compliance, fraud prevention and safety and for compliance with law.

Business Transfers. We may sell, transfer or otherwise share some or all of our business or assets, including your personal information, in connection with a business deal (or potential business deal) such as a merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy.

Mobile Information. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Your Choices

Opt Out of Communications. You may opt out of email notifications by changing the communication preferences in your account settings or by following the opt-out prompt in the email. To opt out of other forms of communications, please contact us using the contact information provided at the end of this Policy.

Consequences of Not Providing Personal Information. You are not required to provide all personal information identified in this Privacy Policy to use our Site or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.

Cookie Policy

What are Cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies set by the website are called “first party cookies”. Cookies set by parties other than the website are called “third party cookies”. Third party cookies enable third party features or functionality, such as advertising or website analytics, to be provided on or through the website. The parties that set these third party cookies can recognize your computer or device both when it visits the website in question and also when it visits certain other websites and/or mobile apps.

What Cookies and Other Tracking Technologies do We Use? We use several different kinds of cookies on this Site, including strictly necessary cookies, which are cookies that are necessary for the Site to function and cannot be switched off in our systems; performance cookies, which allow us to count visits and traffic sources so we can measure and improve the performance of our Site; and functional cookies, which enable the Site to provide enhanced functionality and personalization. Specifically, the cookies we use are:

Name Domain Function
recently_compared_product flow-rite.com Functional
mage-cache-storage-section-invalidation flow-rite.com Functional
site24x7rumID flow-rite.com Targeting
_ga flow-rite.com Performance
OptanonConsent flow-rite.com Strictly Necessary
mage-cache-sessid flow-rite.com Functional
pll_language flow-rite.com Functional
recently_compared_product_previous flow-rite.com Functional
mage-cache-storage flow-rite.com Functional
recently_viewed_product flow-rite.com Functional
mage-messages flow-rite.com Functional
PHPSESSID flow-rite.com Strictly Necessary
visid_incap_ flow-rite.com Targeting
pll_language flow-rite.com Functional
product_data_storage flow-rite.com Functional
form_key flow-rite.com Functional
section_data_ids flow-rite.com Functional
incap_ses_ flow-rite.com Targeting
_gat flow-rite.com Performance
_GRECAPTCHA flow-rite.com Targeting
_gid flow-rite.com Performance
_gat_gtag_xxxxxxxxxxxxxxxxxxxxxxxxxxx flow-rite.com Targeting
OptanonAlertBoxClosed flow-rite.com Strictly Necessary

Cookies are not the only way to track visitors to a website. We may use similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites. These technologies often depend on cookies to function properly, and so disabling cookies may impair their functioning.

If you sign up to receive our e-mails, we will also use cookies in conjunction with these emails. When your browser downloads any graphic content in the e-mail, we will also place a cookie on your computer that will tell us if you come to our website at a later date.

Third-Party Cookies. In addition to our own cookies, we collaborate with various third-party service providers who also use cookies to help us optimize our website and understand more about the visitors to our website. Specifically, we use Google Analytics, Double Click and YouTube. Google Analytics helps us gather statistical information about the visitors to our Site and how they use the Site on an anonymous, aggregate basis, and Google DoubleClick helps manage online advertising. However, we will not associate any data collected or used with these services with your personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law. We may use this information to gain a better understanding of the users of our Site, to improve our Site, to improve our products and services, and to deliver more targeting advertising to you. Depending on the type of browser and device that you use, you may have the ability to control the type of information that Google uses. To understand how Google collects and processes data, click here.

How Can You Disable Cookies and Other Tracking Technology? Most browsers let you remove or reject cookies. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com.

Some Internet browsers also may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

Other Important Privacy Information

Third Party Sites and Services. The Site may contain links to other websites and services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third party websites, applications or services, and we are not responsible for their actions. Other websites and services follow different rules regarding their collection, use and sharing of your personal information. We encourage you to read their privacy policies to learn more.

Security. The security of your personal information is important to us. We take a number of organizational, technical and physical measures that are designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the absolute security of your personal information.

International Data Use. We are located in the United States and have affiliates and service providers in other countries, and your personal information may be collected, used and stored in the United States or other locations outside of your home country. In the United States, your data is stored in the central United States, Michigan, Ohio and Virginia. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. However, we will still protect your personal information in accordance with this Privacy Policy. Regarding personal information collected in Australia, we will take reasonable steps to ensure that any person to whom such personal information is disclosed outside of Australia will deal with that information in a way that is consistent with the Privacy Act 1988 (Cth). For more information about the use or storage of personal information by service providers outside of your home country, please contact us as detailed in the How to Contact Us section, below.

Verifying, Changing, and Deleting Your Information. If you have registered for an account through our Site, you can access, review and manage many changes yourself via your account, including updating your profile information and changing your communication preferences. If the information you are seeking is not available within your account, you can contact us as detailed below and ask us to change, update or fix your information in certain cases, particularly if it is inaccurate. You can also request that we erase or delete all or some of your personal information or otherwise object to, limit, or restrict the use of such information (if we have no legal right or legitimate business interest in retaining such information).

Children. The Site is not intended for use by anyone under the age of 13, nor do we knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, you should not attempt to use the Site or send any information about yourself to us.

Notice to European Users

The following applies to individuals in the European Economic Area.

Controller. Flow-Rite Controls, Ltd. is the controller of your personal information covered by this Privacy Policy for purposes of European data protection legislation.

Legal bases for processing. We are required to inform you of the legal bases of our processing of your personal information, which are described in the table below. If you have questions about the legal basis of how we process your personal information, contact us using one of the methods detailed at the end of this Policy.

Processing Purpose Legal Basis
To provide the Site, communicate with you, and create and maintain your account You are subject to a contract with us and we need to use your personal information to provide products and services you have requested or take steps that you request prior to providing products and services.
To establish and administer accounts, issue invoices, and process payments and refunds. You are subject to a contract with us and we need to use your personal information to provide products and services you have requested or take steps that you request prior to providing products and services.
To send you marketing communications.
For compliance, fraud prevention, and safety.		 These processing activities constitute our legitimate interests. We consider and balance the potential impact on your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
For compliance with law. Processing is necessary to comply with our legal obligations.
With your consent. Where we specifically ask for your consent to process your personal information, such processing is based on your consent. Where we rely on your consent, you have the right to withdraw it anytime in the manner indicated on the Site.
To share your personal information as described in this Privacy Policy. This sharing constitutes our legitimate interests, and in some cases may be necessary to comply with our legal obligations.

Retention. We will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

Your Rights. European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:

  • Access. Provide you with information about our processing of your personal information and give you access to your personal information.
  • Correct. Update or correct inaccuracies in your personal information.
  • Delete. Delete your personal information.
  • Transfer. Transfer a machine-readable copy of your personal information to you or a third party of your choice
  • Restrict. Restrict the processing of your personal information.
  • Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.

You may submit these requests by contacting us as detailed at the end of this Policy. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.

Cross-Border Data Transfers. Any information you provide to us through the use of the Site may be stored, processed, transferred among, and accessed from the United States and other countries which may not guarantee the same level of protection of personal information as the one in which you reside. However, we will handle your personal information in accordance with this Privacy Policy regardless of where your personal information is kept. Regarding transfers from the European Economic Area (“EEA”) to the United States, we rely on the derogations for transfers which are necessary to perform the transaction with you. Where required by law, you may request a copy of the suitable mechanisms we have in place by contacting us as detailed below. If you reside in other non-US jurisdictions outside the EEA, your use of the Site or provision of any personal information constitutes your consent for the transfer of such data to the United States for the purposes identified above. If you have questions about cross-border transfers, please contact us as detailed below.

Notice to California Residents

The following section applies to California residents.

  1. Shine the Light. Under California’s “Shine the Light” law, you have the right to ask us once a year if we have shared your personal information with third parties for direct marketing purposes. To make a request please contact us as detailed at the end of this Policy and specify you are making a Shine the Light request.
  2. California Consumer Privacy Act (“CCPA”). The CCPA creates consumer privacy rights and requires businesses to make disclosures about their privacy policies and practices. Pursuant to the CCPA, both our privacy practices and your privacy rights are discussed in detail in the following information.

Personal Information We Collect. We collect your personal information when you interact with our Site or otherwise communicate with us. For the purposes of this Privacy Notice, “personal information” means information that identifies, relates to, describes, references, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or device. We have collected the following categories of personal information covered by the CCPA from consumers within the past 12 months, and have used it for the following business purposes:

Category of Personal Information Collected Business Purpose of Collection Source(s) of Information
Identifiers, including real name, postal address, online identifier, Internet Protocol address, email address, and telephone numbers To provide our products and services and to market our products and services to you Directly from you when you contact us, set up an account, or order or pay for products and services
We also collect your IP address passively from you when you visit and navigate our Site, click on advertisements, or receive or interact with our communications.
Occupation, professional, or employment-related information To market and provide our products and services to you and to communicate with you Directly from you when you contact us, set up an account, or order or pay for products and services
Financial information, including bank account number; credit card number; debit card number; and payment history To fulfill your orders for our products and services Directly from you when you pay for products and services
Commercial information, including products or services purchased To fulfill your orders for our products and services Directly from you when you pay for products and services
Internet or other electronic network activity information, including browsing history, search history, and information regarding an individual’s interaction with an internet site, application, or advertisement To provide you more relevant content, track original Site visits, and optimize your Site experience as well as to ensure our systems are properly functioning Passively from you when you visit and navigate our Site, click on advertisements, or receive or interact with our communications
Geolocation data To provide our products and services and assist in marketing and identifying Site traffic patterns Passively when you visit our Site

We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.

Sharing Your Information. We do not sell your personal information, but may disclose it to third parties for a business purpose, as follows:

Category of Personal Information Disclosed Category of Third Parties with Whom Information is Disclosed
The following identifiers: real name, alias, mailing address, email, account name, phone number, and unique personal identifiers such as online identifiers and IP address Our customer relationship management software, internet service providers, email marketing provider, marketing intelligence service providers, mail houses or printers, and payment processors
Occupation, professional, or employment-related information Our customer relationship management software, internet service providers, and email marketing provider
The following financial information: bank account number; credit card number; debit card number Our payment processors
Commercial information, including products or services purchased Our third party contracted service providers
The following internet or electronic information: browsing history, search history, and information regarding an individual’s interaction with an internet site, application or advertisement Our customer relationship management software, internet service providers, email marketing provider, marketing intelligence service providers, and payment processors
Geolocation data Our marketing intelligence service providers

Your Rights. The CCPA gives you certain rights regarding your personal information:

  • Right to Know. You may request no more than twice in a 12-month period that we provide you with copies of specific personal information we have collected, sold, or disclosed about you. However, under California law, we cannot provide you with certain sensitive information, despite your request (for example, we will not send you copies of your social security number even if it is something we collected).
  • Right to Delete. You may request that we delete certain personal information we have collected about you, with certain exceptions.

Exercising Your Rights. To exercise your rights above, please submit a request to by filling out our request form found here, by emailing us at customerservice@flow-rite.com or by calling us at 855-880-1700. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide your name, email, and account number, if applicable. We may ask for additional information to verify your identity. The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request.

Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. We may ask for additional information from you or an authorized agent to verify the agent’s identity and their authority to act on your behalf.

After receiving your request, we may need to contact you or your agent for further information and will notify you or your agent if your request has been granted or declined, or if an exception applies to your request. We may not discriminate against you if you choose to exercise your rights.

Responding to Your Rights Request. We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. If you have an account with us, we will deliver our written response to that account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable.

We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.

Changes to this Privacy Policy

We reserve the right to modify this Privacy Policy at any time. If we make changes to this Privacy Policy, we will post them on the Site and indicate the effective date of the change. If we make material changes to this Privacy Policy, we will notify you by email or through the Site.

How to Contact Us

Flow-Rite Controls, Ltd.
960 74th Street S.W.
Byron Center, MI 49315
United States of America
Email: customerservice@flow-rite.com
Phone: (616) 583-1700
Or click here to contact us using our online web form.

This Privacy Policy was last updated August 26, 2021.

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